-Our story with a Latvian cosmetic brand named Bio2You
Why shall European brands leave footprints on China’s media before entering China’s market?
Potential distributors from China are unlikely to decide to be partners with European firms which have no trace on China’s media, especially for firms from countries which are unfamiliar to Chinese clients. Otherwise, distributors need to spend more time and efforts on branding and marketing for those brands.
How to leave footprints?
*Participate in different exhibitions, expos, fairs, and B2B meetings
*Contact journalists from public media
*Contact influencers on popular networking platforms, like Weibo, Xiaohongshu, Douyin and Bilibili
*Write articles or blogs at Baidu Wikipedia, official channels on Wechat (Tencent)
Our case with Bio2You on June of 2021 in China
Bio2You is a cosmetic brand from Latvia, which had no footprints in China. Latvian products are usually brand new to Chinese clients. Hence, we decided to be involved in different events to show products and to attract journalists’ attentions.
Part one: CEEC expo in Ningbo, Zhejiang Province
One June 1, 2021, we received a package with samples for a coming expo in Ningbo.
This photo was taken at our office on June 1.
Within one day, we prepared the company introduction PPT and product introduction PPT in Chinese. And we started to share photos of products and those two PPTs among our private networks. meanwhile, we posted Bio2You products at the online expo website.
From June 8 to June 11, we presented Bio2You samples, together with our own newspaper bags, at the China-CEEC (Central and Eastern European Countries) expo in Ningbo city. We encouraged visitors to test Bio2You products on their hands.
Visitors were testing Bio2You oil
Lativan Counsellor Mr. Ingus Rozenblats introduced Bio2You when he was interviewed by the Business Channel of Zhejiang Radio and Television Group.
We showed Bio2You products during the interview by Radio Ejani Channel, which belongs to China Media Group.
Part two: Liaocheng in Shandong Province
On June 24, Bio2You products were shown at Shandong International E-commerce Industrial Development Conference, and they were on that day’s Shandong TV channel.
With Lativan Counsellor in China: Mrs. Agnes Sturmane
Part 3: Shanghai
From June 26 to 28, we were at Belt&Road Fair in Shanghai with Latvian Ambassador Ms Maija Manika, Lativan Counsellor in China: Mrs. Agnes Sturmane, and LIAA representative Mr. Martin Yin.
